Webinar // Marketing & GDPR: Partners, not enemies!
Have you ever faced the dilemma of whether you can send a marketing message without prior consent? Do you wonder how to legally segment contact databases or properly run a prize game? Are you concerned about using various marketing tools from the perspective of personal data protection?
In the training, Grega Vozel, DPO for external clients, explained how marketing and GDPR can work hand in hand without being in conflict. Watch the recording of the session and learn about practices for the lawful and effective use of personal data in marketing.
- direct marketing and legal bases (traditional and electronic)
- segmentation and profiling – where is the line of legality?
- prize games – how to conduct them in compliance with GDPR?
- use of GA4 and Google Ads – what should you pay attention to?
Details:
- date and time: April 10, 2025 at 11:00
- duration: 60 minutes
- language: Slovenian
- participation: free of charge
Grega Vozel acts as the Personal Data Protection Officer (DPO) for Mikrocop and its business partners. In his work, he strives to ensure the highest ethical and legal standards. He does not accept compromises when it comes to the protection of personal data of customers and employees.
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