New case study with students

This year's second case study was conducted with FOV students and three visiting teams from Serbia and Croatia. The challenge this time was marketing-related, connected to our solution, InDoc EDGE.


Five teams of students competed in solving a business challenge in the field of marketing. The students tackled four challenges: increase website traffic, double followers and enhance engagement on social media, and boost the number of sign-ups for a free trial.

Among the five teams, the team from Belgrade, Serbia, ECOVISION, stood out the most. With an excellent analysis of the current situation, concrete improvement examples, and creative ideas to achieve the goal, they clinched the first place. Many of their proposals are short-term achievable and practical.

The team BAPUSS, also from Belgrade, Serbia, secured the second place. They demonstrated a good understanding of the market, audience segmentation, and competition, highlighting the importance of a deep understanding of target groups for shaping effective digital strategies.

The third place was won by the team MZP FOI from Varaždin, Croatia, whose idea of using virtual reality in digital marketing brought a fresh perspective and showed how modern technologies can enhance the user experience in the purchasing process.

We are proud of the achievements of all participants and of fostering creative thinking among young people who will enter the real business world in a few years. Sincere congratulations to team ECOVISION for their victory, and thanks to everyone who contributed to the successful execution of the event.